Case Study: How Boutique Brand Increased Sales with QR Codes
Boutique Collection, a multi-brand retailer, wanted to stand out in a crowded market. By adding QR codes linked to Digital Product Passports on every product, they turned compliance into a powerful sales and marketing tool.
Case Study: How Boutique Brand Increased Sales with QR Codes
Boutique Collection, a multi-brand retailer, wanted to stand out in a crowded market. By adding QR codes linked to Digital Product Passports on every product, they turned compliance into a powerful sales and marketing tool.
The Challenge
With new EU regulations on the horizon, Boutique Collection needed a way to comply while also driving more value for their customers and business.
The Solution
- Added QR codes to all product tags, linking to rich DPP pages
- Enabled instant product authentication and care instructions
- Captured customer emails and feedback post-purchase
- Launched a secondhand marketplace using DPP ownership transfer
The Results
- 52% increase in revenue from repeat customers
- 3,500 new email subscribers from QR scans
- Customer service inquiries about product care dropped by 64%
- Successfully launched a resale program, keeping customers in the brand ecosystem
Ready to See Results Like This?
Book a free strategy call to learn how Digital Product Passports and QR codes can drive sales and loyalty for your brand. Book a free consultation
Sarah Chen
Small business consultant specializing in compliance.