Digital Passport Blog
Insights, news, and guidance on Digital Product Passports, sustainability, and retail innovation.
EU Digital Product Passport Legislation: What Retailers Need to Know in 2025
The European Union is rolling out comprehensive Digital Product Passport legislation that will impact retailers across multiple industries. This article breaks down what you need to know, key deadlines, and how to prepare your business.
Read MoreEU Digital Product Passport Legislation: What Retailers Need to Know in 2025
The European Union is rolling out comprehensive Digital Product Passport legislation that will impact retailers across multiple industries. This article breaks down what you need to know, key deadlines, and how to prepare your business.
Read MoreHow DPPs Can Drive Customer Engagement and Loyalty
Digital Product Passports (DPPs) are more than a compliance tool - they're a new channel for brands to connect with customers, deliver value, and build lasting loyalty.
Read MoreCase Study: How Boutique Brand Increased Sales with QR Codes
Boutique Collection, a multi-brand retailer, wanted to stand out in a crowded market. By adding QR codes linked to Digital Product Passports on every product, they turned compliance into a powerful sales and marketing tool.
Read MoreSupply Chain Transparency: The Key to Effective DPPs
As the EU's Digital Product Passport (DPP) regulations approach, supply chain transparency is no longer a nice to have - it's a necessity. Brands that can trace and share their product journey will not only comply with new rules, but also build trust and unlock new value for customers.
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